How Business Rules Define Your Business Strategy
|How Business Rules Define Your Business Strategy||Ross, Jeanne W.|
Beath, Cynthia M.
|Research Briefing||Data Management, Analytics, and Use||5||2012-12-20|
|Abstract: Businesses run on business rules, which guide the operational decisions frontline employees make every day. Well-managed business rules tie the actions of individuals to the strategic objectives of the company in two ways: they inform daily operational decisions, and they inform the metrics on scorecards that track individual performance. In this briefing, we describe how digitization helps companies manage business rules for competitive advantage, and use Citrix’s experiences in managing its partner-related business rules as an illustrative example.|
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