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How Social Media Can Disrupt Your Industry: A Case Study in the Travel Sector

Title Author(s) Type Topic(s) Comments Date
How Social Media Can Disrupt Your Industry: A Case Study in the Travel SectorOrlikowski, Wanda
Scott, Susan V.
Research BriefingCollaboration and Social Media82011-12-15

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December 15, 2011

Thank you for this publication.

January 13, 2012


January 13, 2012

pff didnt see this one, i thought i had to post to download: This file will be available for you to download in 61 days.

Cheryl Miller-Daniels
January 13, 2012

MIT CISR research publications are available for download only to members of MIT CISR patron and sponsor organizations in the first 90 days after release. After 90 days, all content except presentation files is available free to the general public (registration required). Thank you for your interest!

March 14, 2012

Interesting, thanks.

March 14, 2012

Hey I am intrested in publishing my couplke articles in information systems management; Related area is Health Information and its Trends, Please giveme an advise.

jan rembowski
March 19, 2012

Some interesting aspects I drew from your article as impacting on my teaching and research in Knowledge Management
1. In 1994 Buhalis carried out an extensive study in the Aegean Sea on the power of the major tour operators to dominate the small and medium enterprises in the islands. Their hold on information kept prices down for the islanders by including/excluding them from catalogues according to their acceptance of imposed rates. Here we see the transfer of power to a new external third party the “new travel agents and information brokers”. It would be interesting to look at the newly appearing balance of power between “old agencies” and “new info brokers” which you describe and the evolving increasing/decreasing capacity of the end supplier (hotels and restaurants) to react to the new power from the end user.

2. I’ve always tried to insist on the visibility of the final information as being intentionally or unintentionally the result of what the creator of that vision wanted to see or demonstrate and the facility of changing the final view by changing the statistical method for calculating that data. Your example of the drop in business of some hotels caused by the change of their ranking brought about by a change in algorithms will be cited often, thank you!

3. The REX , Return on Experience of consultants describing their knowledge acquired with a client to other consultants takes on a different meaning here with the REX of vast numbers providing collective knowledge. The validation step does however seem to be rather weak for the moment.

Interesting conclusions

Jan Rembowski

March 22, 2012

Thanks for all the comments …

and thanks, Jan, for the reference to the Buhalis study. It sounds interesting and relevant to our research.

Wanda and Susan

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