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Driving Value from the Data Deluge: Lessons from PepsiAmericas

Title Author(s) Type Topic(s) Comments Date
Driving Value from the Data Deluge: Lessons from PepsiAmericasRoss, Jeanne W.
Beath, Cynthia M.
Johnsen, Ken
Research BriefingEnterprise Architecture
Data Management, Analytics, and Use
IT-based Business Transformation
12010-03-18

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jross
March 18, 2010

Question for discussion: PepsiAmericas built momentum that encouraged building, governing, and driving value from data. What are viable first steps for companies attempting to build momentum like this?


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