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Air Deccan

Title Author(s) Type Topic(s) Comments Date
Air DeccanSampler, Jeffrey L.Working PaperSourcing02006-11-01
Abstract: Air Deccan is the amazing story of India's first low-cost airline. It has become the nation's largest domestic airline in less than four years. They have done this through a clever combination of innovation and outsourcing. More importantly, from a strategic perspective, it gives powerful evidence to how technology can be a key factor in changing the industry dynamics, even in what were once considered fairly stable or conservative industries.

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