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Seizing the Opportunity: Exploiting Web Aggregation

Title Author(s) Type Topic(s) Comments Date
Seizing the Opportunity: Exploiting Web AggregationMadnick, Stuart
Siegel, Michael
Working PaperBusiness Models02002-04-01
Abstract: There is a new phenomena occurring that can provide significant value for businesses that seize the opportunity or threats for those caught unaware. Web aggregators are entities that collect information from a wide range of web sources, with or without prior arrangements, and add value by providing post-aggregation services. Aggregators have become easier to construct due to new technologies, so we predict they will soon emerge in industries where they do not currently exist-and hundreds already do exist in areas such as financial services, retail and telecommunications. Like it or not, aggregators will use your web-based information to create new information collections that will affect your current business model, branding and relationships. Aggregators will change the way your organization operates and the way global e-commerce develops. It is a wise organization that considers its e-strategy, prepares for aggregators, adds aggregation capabilities to its internal and external operations and fully understands whether it should aggregate or be aggregated.

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