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Brady Corporation: Delivering Customer Value Through Multiple Channels

Title Author(s) Type Topic(s) Comments Date
Brady Corporation: Delivering Customer Value Through Multiple ChannelsRoss, Jeanne W.
Levina, Natalia
Working PaperBusiness Models02001-08-01
Abstract: Brady Corporation is a $500 million manufacturer of identification products (signs, labels, bar-coding equipment, etc.) based in Milwaukee, Wisconsin, USA. The firm relies heavily on distributors but has a significant direct-to-consumer business, so it has worked to build an e-business environment that supports both channels. The case describes Brady's e-business initiatives and its approach to developing an IT infrastructure that supports those initiatives.

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